donna-deansDonna is the Chief Performance Officer (CPO) and Convention Services Director of International Association Management. Donna’s expert knowledge, experience with medical manufacturers and universities, and skills as a recognized leader make her an ideal choice to implement strategic initiatives and bring more value to our organization. She is a Certified Meeting Planner (CMP) with experience in management, hotel contract  negotiation, financial management, on-site event coordination, continuing medical education, site selection, sponsorship, enduring materials, web design and travel.

Donna has a long history in association leadership. She is an active member and Past President of the Tampa Bay Chapter of the Meeting Professionals International. Donna is a sought-after instructor and speaker on certification topics such as hotel contract negotiation. Her professional history includes many awards for marketing excellence. Donna holds a Bachelor’s of Business Administration (Marketing) from the University of South Florida.

Previously, Donna served as the Director of Conferences for two large medical device manufacturers. Working directly with the CEO and CFO, she managed the Meeting Services Department with a staff of ten and a scope of work that managed over five hundred events and fifteen trade shows a year. Donna also worked in the university system for twenty years as a Senior Meeting Planner for Baylor College of Medicine and the University of South Florida, College of Medicine. She planned conferences for both physicians and nurses.