Our introductory Podcast on the new AAWD member benefits and partnership with the Spickler Wealth Management Group at Merrill Lynch. Please reach out to the Spickler Wealth Management Group at aawd@ml.com with any questions.

The AAWD Retirement Solution is based on sound structural elements that have been reviewed and successfully tested based on the fiduciary responsibilities specified in the law and regulations, from the Internal Revenue Service (IRS), the Department of Labor (DOL), Employee Retirement Income Security Act (ERISA), and other government agencies.

This podcast will educate dental offices on the most effective ways to market themselves online using a variety of Digital Platforms. We will explore tools such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and more. Leveraging the power of Internet commercials, review sites and Blogs will also be covered. Coupled with a solid strategy and tenacious execution, Social Media is a game-changer for dental offices.

Participants will learn how to maintain an online conversation that is fresh, relevant and targeted for the right audience. They will understand what type of content works for different Social Media sites and how to leverage them. The key is to have a personality online, yet remain professional at all times. Representing the unique personality of your office is key to standing out online.