Pensacola, Florida
December 6, 2017


The American Association of Women Dentists (AAWD) is pleased to announce VideoText™ as the recipient of the 2017 New Product of the Year Award.

The award was presented by AAWD President Dr. Karyl Patten to Atlanta Dental Supply executives Gary Kirkus and Tom Richardson on September 23, 2017, during the 96th Annual Conference of the AAWD held at the Omni Amelia Island Plantation Resort, Florida.


Atlanta Dental Supply is the first distributor of the new technology from Dental Innovations Inc.   “We are pleased to introduce this practical and effective mode of patient education,” said Tom Richardson, president of Atlanta Dental Supply. 

“We are excited to bring this solution to the Dental industry and harness the engaging power of the mobile device in the operatory for the benefit of the patient and the dental team” said Michael Boerner, founder and CEO of Dental Innovations Inc., also an Atlanta based company.

The VideoText™ solution enables a patient’s own mobile phone to become an instant, chair-side educational device by simply asking the patient to text a practice-specific procedure code, instantly summoning three, short, sequenced videos describing the recommended treatment, wrapped in the dentist’s brand.

“Patient education is critical to case acceptance, but it often creates workflow bottlenecks in both time and external equipment required to cue and convey the information. The ubiquitous mobile phone now in virtually every pocket and purse materially solves that problem and makes the information portable and reviewable with no cross-contamination clean up,” said Boerner.

Boerner explained that the subscription-based VideoText™ solution is unique because it bypasses common user experience barriers, such as email addresses, passwords, usernames and App downloads, while still delivering specific, practice-customized information at the height of interest and time of need. 

VideoText™ links also connect directly to Google reviews and are being integrated into automated patient text reminder systems, providing practice-branded video education in advance of patient appointments. 

About Atlanta Dental Supply:

Atlanta Dental Supply is a 100-percent employee-owned, full service distributor of dental supplies, equipment, software and technology, backed by full service and support. Office design and practice management services are also available. In addition to Web ordering, Atlanta Dental offers “breeze” in-office ordering software and exceptional value on all products and services. For more information on Atlanta Dental, visit

About Dental Innovations:

Dental Innovations Inc. is working with leading dentists on next-generation mobile video technologies previously developed by CEO, Michael Boerner, for Fortune 500 clients.

 VideoText™ is a dramatically simplified method for patient engagement and education designed to remove friction and close knowledge gaps, resulting in improved case acceptance and operational efficiencies. VideoText™ allows patients to “send themselves a text” and instantly receive procedure specific video content at the height of interest and time of need using practice-specific key words, without the use of Apps, search, logins passwords. To see the patient experience, simply text Hornbrook DI to 33733 for an instant demonstration. For more information, visit